In this fast-paced and technology-dependent generation, social media has greatly transformed the business landscape and has increased customer experience when communicating with them. It also helps businesses reach their targeted audience, stay engaged with them, and respond to their queries instantly to increase customer satisfaction. In this article, we will further delve into the reasons why social media chats can help businesses to boost their sales.
Availability of Sales Support
With the availability of chat supports, customers will receive prompt support from 'round the clock,' which is one of the most important attributes of a good customer experience. In fact, a recent survey has shown that social media chat supports that 64% of all social media chat supports provide 24-hour chat service, 55% can instantly respond to queries, and 55% can answer simple questions. So, whether you are a local or international business, having good customer service 24/7 and being always 'on' can have a positive impact on your overall customer satisfaction.
Help articles and knowledge bases are excellent ways of providing support and helping customers solve problems. With live chat, potential customers are provided with specific information making it less prone to errors. Plus, it also helps quickly push your prospects further down the marketing funnel by seamlessly guiding them through every aspect of the transaction and providing reliable answers for each question as it arises.
Boosts Customer Satisfaction
Real-time customer communication through social media can help customers find what they're looking for and also evaluate different suggestions. By providing immediate one-on-one responses to your customers, you make your customers happy and satisfied. Chat service representatives are also well-trained to promote brand values, build rapport with customers, and collect customer information to provide credible shopping advice based on their preferences and purchase history.
High Customer Engagement
While the online advertisement is doing its job, social media chat supports can significantly contribute by making the engagement more interactive and personal. Studies have also shown that social media chat on business websites increases lead conversion up to 36%. When customers feel that you are there to listen, bonds are easier to form, and satisfied customers are less likely to switch to other brands.
The implementation of social media chat support will create a significantly lower amount of investment costs. it also enables a seamless and simpler experience for customers while reducing costs and resources for the business at the same time. Regardless of what product or service you provide, social media can help you sell it. These social media platforms serve as a critical part of your sales funnel or the process in which a potential client becomes a customer.
So if your business is interested in social media content, chat automation, or ad campaigns, it can be a good idea to find a qualified partner to help. At In-Studio Interactive, our goal is to help businesses grow and reach a wider range of audiences. To know more about our services, feel free to visit our website or send us a message today. Our team of professionals are readily available to address your needs.