Onan C. Bridgewater
How To Use Your Website To Make A Lasting Impression On Your Customers
The first impression of your website could be your one chance to make a lasting impression on your customers. Leave your customers wanting more by creating the most enjoyable user experience possible. As a Bahamas-based web design agency, we implement a long list of tactics and strategies to create the most memorable experience for each one of your website visitors.
Make navigation a breeze
It's often the simplest aspects of a website that make it user-friendly. Providing easy-to-understand navigation is one of the first aspects of web development that we take into account. When a customer lands on your website they should immediately be presented with options to find exactly what they're looking for. There should never be any confusion about where to find a specific page on your website.
One analogy we use is to explain the navigation of your website is that it should resemble a highway with clearly marked exits and signposts. Our goal is to create multiple paths on your website that guide customers to complete a conversion, while at the same time, allowing them the ability to find specific destinations if they already know what they want to find.
Create a topical site structure
The structure of your website should resemble that of a filing cabinet. This topical layout works hand in hand with navigation when customers understand exactly where they are on your website. You can use this system for organizing your website for virtually any niche and industry.
For example, Walmart uses this system incredibly efficiently which you can see from the URL of their pages.
Each of the segments of the URL represents the level of detail they're using to file products within the categories of their website. As a top Nassau web development company, we make sure this aspect of your website is established in a way that makes sense for both users and search engines.
Make page speed a priority
Page speed is one of the best things you can do to improve the user experience. When your website loads lightning quick, it makes browsing through the site easy to do. In fact, studies show that increasing page speed results in higher click-through rates, longer time spent on pages, and a reduced bounce rate.
Take the time to count to 15 seconds. It's an eternity to wait for a web page to load. If you had the choice between browsing a website whose pages load in 30 seconds vs. 3 seconds-which website would you be more likely to use in the future?
Be the fastest website in your industry. Your customers and prospective clients will notice the difference a choose your site time and time again.
Use engaging multimedia
There's nothing better to hold a visitor's attention than high-quality multimedia. The proper use of multimedia boosts engagement and leads to more website conversions. You can mix it up on your website to keep your audience entertained and coming back for more.
Infographics are an excellent choice for B2B marketing. It's been proven that visitors will retain 60% more information when you pair text with a relevant image. You can pack a lot of statistical facts into an infographic to get your audience to retain important details from a presentation of your services or products.
Publish a video
Nothing communicates your message better than a video. It's the most shared form of content and is proven to increase the level of engagement when you embed a video on your web pages. People choose videos as the preferred method of consuming content-and that trend is only rising.
Whether you create your own podcast or repurpose a popular blog post into an audio file, you're creating a new way for users to consume your content. Podcasts have literally exploded over the last few years with more and more people actively listening, they've become an ideal content type for informational content.
Create an audio file or start your own podcast and make your business stand out from the masses.
Optimize for search intent
Give your customers exactly what they want when they land on your website. When your content can satisfy the true intent of a search, your website becomes the go-to source for both current and prospective clients.
Identify intent with keyword research
To adequately satisfy search intent, you need to be able to pinpoint exactly what users are looking for when they type in a keyword. As a Nassau web development company, we make it a priority to research the competition and analyze what content search engines are using to satisfy search intent.
Map content to keywords
When you know exactly what users are looking for it is much easier to create content to outperform the competition. We aim to cover a keyword topic in its entirety to ensure your website is the final destination of a user's search. Give users precisely what they need to know for your website by optimizing for search intent.
Create conversion goals for every page on your website
Despite the fact that there are over 4.4 million blog posts published every single day, getting your content to stand out is not the only aspect of making a lasting impression. The ability to get your content in front of your ideal audience multiple times is a major aspect of converting your website visitors into clients. Our Nassau web development company specializes in developing websites to help you move more customers through your marketing funnel
It's only natural that visitors will land on your website who are not ready to buy. Give your company the ability to have multiple points of contact with your audience by capturing contact information when a purchase is not the correct call to action.
Set up an email marketing campaign
Use one of the highest converting forms of digital marketing and create an email marketing campaign. You can encourage visitors to subscribe to your list by placing opt-in boxes in both the top and middle-of-the-funnel content.
Once you have a subscribed audience, you're able to send them content, promotions, and updates to continuously remind them of your brand.
Make your website one to remember
As the competition increases, so should the quality of your website. Make us the first choice as your Bahamas-based professional web design agency for higher conversion rates increased revenue and websites that make a lasting impression.