You might have heard the term 're-marketing' before as you are discussing ways to improve traffic to your business and therefore increasing sales. But what exactly is 're-marketing'?
What is Re-marketing?
Re-marketing gives you a chance to reach out to customers who have previously visited your website or business with relevant content and special offers. When a customer visits your store or website, you have the opportunity of collecting their personal email and sending them valuable information on not only your products and services but also relevant content. This means you get another chance to capture future sales from clients that have already purchased from you!
So why is ‘re-marketing’ so important?
1. Re-marketing helps you stay engaged with your target audience.
Keeping your business and products at the top of mind and tip of the tongue for customers that have already purchased from you is one of the best ways to grow revenues and your client base.
Don’t let your valuable customers go! Re-marketing helps you to keep them engaged with your offers, products, and services.
2. Increase Brand Awareness
Most international companies use re-marketing for online brand awareness and recognition.
With re-marketing you’ll be able to establish brand awareness in the early stage of the purchase process and become the authority on your product. Establishing this authority with visitors early should bring your customers back when they are ready to purchase.
3. Increase Conversions in-store and online.
Many companies use re-marketing to gain customers. Re-marketing helps you to engage even website visitors by showing them advertisements in other places such as Google, social media and YouTube. Re-marketing ads allow you to create custom messages which attract visitors to revisit your website or business and complete a purchase.
How many times your potential customers see your ad is very important when they are ready to purchase. People coming back to your site for a second, third or fourth time are more likely to buy, because they have already seen your websites, so your products or services are more familiar to them.
4. Attract your Competitors' Customers
Many companies use re-marketing to target your competitors' customers.
With re-marketing, your ads are seen by customers after they have visited your website or search for a particular keyword. That means you can target people who’ve visited websites that are highly related to your product including your competitors.
Great marketing strategies help you reach your target audience and boost your customer base. Re-marketing is your solution to reach your target audience, increase conversion rates and improve your bottom line.
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