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  • Writer's pictureOnan C. Bridgewater

Five Reasons Your Online Store Is Failing

Nassau marketing agency

With so much of the world’s business being conducted online nowadays, an operational and easy-to-use online storefront is essential. An online store means being able to sell your wares to clients in Boston, Berlin, Beirut, Beijing, and beyond as your reach becomes truly global.

But a lot can slip through your fingers if your online store isn’t set up properly. By working with a good Nassau marketing agency, you’ll be able to identify and rectify these five key flaws responsible for online stores failing.

Poor Website Design

We live in a world where infinite choices are a click away. On the one hand, that’s the kind of online magic that can bring people from all over the world to your storefront in the first place, but on the other hand, that’s also what can make them go poof! if things aren’t designed properly. First impressions are everything in business, especially when countless alternatives are a click away. If the first thing people see of your business is a website design that’s clunky, unprofessional, outdated, or looks like it’s straight out of Windows 95, it doesn’t bode well for your chances at retaining clients.

Instead, you want to come up with a basic aesthetic branded idea for your company and let experts at the best Bahamas marketing agency take things from there. Ideally, you want to have a team of professional graphic designers and IT specialists collaborating to create a storefront that is visually engaging and easy to navigate.

Complicated Checkout Process

Speaking of which, streamlining the checkout process is absolutely essential. For one thing, the more time you give clients to second-guess their purchases as they wade through a lengthy purchase process, the more likely they are to get frustrated and abort the whole thing. A confusing checkout process can also make clients feel nervous. A couple clicks is all it should take to finish the purchase process. The best website design specialists work with clients to ensure that it’s just a few short steps from selecting the items users want to place in their cart to finalizing their purchase.

Poor Product Descriptions and Photography

Having the most spectacular graphical interface won’t count for much if the photos of your products themselves look like they’re 240p and blurrier than a storm window in the middle of a downpour. Seeing is believing, and if clients can’t see what they’re getting, they aren’t likely to believe in your website’s validity and will likely look elsewhere.

The same goes for product descriptions. These should be clear, concise, and give a picture-perfect idea of what the client is buying and what they can expect from it. Product descriptions are also a great low-key way to show off a little corporate personality. For example, if you’re going for a playful tone in your company, these can be reflected in product descriptions that are slightly snarky and show off a sense of humor.

Weak SEO and Online Marketing

With countless options out there, you have to make sure Google’s algorithm guides clients to your storefront, and that means having good Search Engine Optimization. SEO is an ever-changing field, and what worked in 2015 to optimize articles is less effective now. The same goes for social media marketing. You should thus seek out specialists who have years of experience and are up to date with the latest developments in the world of SEO and who can thus give you the best chance of ranking highly in Google search results for crucial keywords.

Poor Phone Compatibility

Mobile purchases have steadily increased over the past few years, and that trend isn’t likely to abate any time soon. Having a website that maps poorly onto a phone’s screen is simply asking a whole swath of would-be consumers to buy from someone else instead. That’s why it’s so important to work with IT specialists and make sure you have a mobile-ready version of your website. This may require radically different formatting and interfacing than your desktop version, so make sure you’re working with a team with mobile-specific skills.

By taking note of these five key faults, you can keep them from being fatal and ensure that your storefront survives and thrives in the online marketplace.

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