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  • Writer's pictureOnan C. Bridgewater

Effective Email Marketing Strategies to Generate More Sales

Email Marketing delivers the highest ROI for marketers around the globe. It's a powerful way to connect with prospects, remarket to existing customers, and build your brand at a minimum cost.

Local shoppers are now using online purchases and bookings more than ever due to the pandemic. Here's our list of proven ways you can grow your revenue via email marketing.

Write Compelling Subject Lines

An effective email campaign begins with an outstanding subject line that catches the audience's attention. This is an important start to the campaign as it urges the audience to open the email.

Send Valuable Emails

The core of your email should provide relevant information and engage with concise details about your brand to your audience. It will assist in building a strong bond between the customer and the brand.

Email Automation

An effective marketing tool that can convert leads into prospects. It will captative existing customers and encourage them to make use of your product.

Use Call-to-Action in each email

A call-to-action (CTA) is the button or link created in the email that asks prospects to buy the product or start a free trial. CTAs can be anything like “Buy Now,” “Click here to get this now,” “Click here to tell me in the comments,” “Browse Catalog,” or “Get a free consultation.”

Send Emails at the Right Time

The goal is to get the audience to open, click-through and even share your emails. It leads to more traffic, more subscribers, and more customer conversions. Choose the right times when the current subscribers are likely to open, read and visit your website. Also, share the content with their network on social media.

Using these email marketing tactics will help you increase sales over a short timeframe.

Not enough time or manpower?

No worries, our professional team of digital marketers and designers are here to help you!

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